Our Story

41 Four Generations of Winemaking excellence

The Highlands 41 Story

Each bottle of Highlands 41 captures the energy and excitement of visiting somewhere new, meeting new people, and trying something new. Proudly rooted in Paso Robles, our wines embody the pioneer spirit that founded the area and the amazing undiscovered flavors that can be found here.​ Highlands 41 will take you on a journey unlike any other you have experienced with a California wine.

Group of individuals on beach with instruments

At Highlands 41, we embrace all that makes us unique and encourage others to do the same.

What's In A Name?

Named after historic Highway 41 and the rugged Creston Highlands, Highlands 41 is the embodiment of the energy and freedom.

Millions of years ago, the Highlands 41 vineyards were submerged under an ancient sea. Fast forward millions of years, the seas have receded and the Creston Highlands are over 1,300 ft. above sea level with limestone-rich soils which provide ideal conditions for vineyards.

Woman in van with arm out the window while driving in the mountains
Sustainability

At Highlands 41, we protect and preserve our planet for future generations to enjoy.

Our estate vineyards and winery are Certified Sustainable by CSWA through environmentally friendly farming practices, solar panels, and wastewater treatment and reclamation.

Sheep eating in a vineyard
Paso Robles

Highlands 41 is proudly rooted in Paso Robles.

Highlands 41 is born and bred in Paso Robles, and each of our wines embody the pioneer spirit that founded the area and the amazing undiscovered flavors that can be found here.

Map with push pin in Paso Robles